Honda Exhibits World Premiere V4 Concept Model, Signifying a New Era at the International Motorcycle Show held in Cologne, Germany

Cologne, Germany, October 7, 2008— Honda Motor Europe Ltd. exhibited the World Premiere V4 Concept Model at Intermot Cologne. The V4 Concept Model proposes a new, sensual design direction based on Honda’s trademark 4-cylinder V- engine.

This year Honda celebrates its 60th anniversary as a company and next year the 50th anniversary of its participation in road racing, as well as the 30th anniversary of racing with an innovative 4-cylinder V-engine with oval pistons. Considering these milestones, Honda chose “The New Beginning” as its exhibition theme leading into 2009 and exhibited the V4 Concept Model which signifies the beginning of a new era.

For Intermot, Honda collected and exhibited successive V4 race machines as well as mass-market motorcycle products which were developed by feeding back the technologies cultivated through participation in challenging race competition, enabling visitors to review the lineage of 30 years of V4 engine technologies and see how Honda will take motorcycling somewhere it has not been before. The exhibition also offers an easy-to-understand introduction to various challenges Honda has undertaken in order to create joy for its customers, by utilizing its technologies that have been continuously advanced through Honda’s 60-year history and by its participation in motorsports.

Honda understands the global trend today that motorcycle users see increasing value in more emotional and sensual performance during the real world riding experience rather than absolute performance measured in numeric specifications. On another front, user friendly features that meet with human sensibilities are also becoming important along with safety and environmental features, especially in mature markets.

Honda believes that the challenge to create attractive products with an increased focus on sensual performance will be the key for the future. At the same time, safety and environmental technologies as well as future energy technologies will continue to become an important theme for the development of motorcycle products. Moreover, in order to offer a comfortable life with motorcycles for a larger number of customers, Honda will put increased focus on the human-fitting match of rider and machine. Conceived around the trademark 4-cylinder V-engine, the V4 Concept Model expresses functional beauty as well as a more sensual image to appeal more to the emotions of people. Embodying Honda’s passion for motorcycle development, the V4 Concept Model expresses the unique characteristics of Honda for a new era.

The V4 Concept Model mobilizes the driving forces of Honda – dreams, challenges, and creating new value. Honda positions this model as “the new beginning” of Honda’s motorcycles.

Honda will also exhibit one other World Premier mass-production model and three Europe Premier models at Intermot.

List of major exhibition models: World Premier Models:
• V4 Concept Model
• CBF125F (scheduled for release)

Europe Premier Models (scheduled for release):
• CBR1000RR (C-ABS option available)
• CBR600RR(C-ABS option available)
• CRF450R

via: www.world.honda.com

Good Qualities of Honda Motorcycles

Honda Motorcycles have been considered as the most efficient riding machinery, both on the tracks and off the tracks. And since these motorcycles are manufactured to be the best in the league, they are guaranteed to deliver the most pleasurable ride than any other bike. The Japanese company has grown leaps and bounces over the last 30 years and has been designing vehicles for every need and requirement. Honda Motorcycles promise to deliver satisfaction and that is exactly what they have been doing over the years.

The Honda Motorcycles are unique in many technical as well as physical aspects. Buying Honda motorcycles put you into the club of those who have made the right decision at the right places. And if you already are a proud owner of one you must be aware of what I?m talking about. Satisfaction par excellence is what Honda promises and delivers.

Honda manufactures motorbikes for every terrain and reason. Whatever the climatic conditions might be, the Honda motorcycles turn out to be the most reliable machinery of all. Whether it be racing, off road trekking or the day to day house hold activities, the Honda bikes are all that you need. Honda motorcycles are unarguably the best and they constantly keep proving their metal through all the impossible tasks that they accomplish.

The Honda Super Cub has been the most popular product of Honda for over the decades. These are one of the longest running models any company has ever produced. Honda Super Cup were started in 1958 and it has been delivering the goods ever since. And by now there must be millions of satisfied customers who must eagerly await another super machine like it. These bikes are best suited to today?s economy as they are much more fuel efficient than any other motor bike in its league. And of course it has been the most popular vehicle all across Asia.

The multipurpose utilities of Honda vehicles make them the most popular choices among the everyday users and the racers alike. Producing champions in sports like Moto GP has been just another hobby for Honda.

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